Dorie mentions many ways to monetize your expertise but also warns that you need to add these thoughtfully and not all at once. It’s easy to bite off more than you can chew if you try to do too much all at once so she makes it clear how you should pick which methods work best for you and your business and how to focus on just those ones. Dorie also discusses how she started out, what worked for her and other successful entrepreneurs as well as the importance of really getting to know your clients to ensure that you deliver products they really want.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- How to monetize your expertise.
- The 3 step process that allows monetization to be sustainable.
- Why it’s so important to get to know your customers in a deep way.
- Different ways to understand your customers effectively.
- How to be more consistent and build up trust with your audience.
- How to figure out the best way for you to build up your brand.
- Why entrepreneurs should start coaching and consulting from the start.
Ideas Worth Sharing:If you ever want to have the hope of scaling, you can’t just be guessing. - @dorieclark Click To Tweet They assume that entrepreneurship is all about risk, “You have to be a risk taker to be an entrepreneur,” and I disagree with that mightily. - @dorieclark Click To Tweet Taking the time to do the coaching or consulting will teach you more about their needs and what they actually want. - @dorieclark Click To Tweet
Resources In Today’s Episode:
- Dorie Clark: Website | Twitter | Facebook | Instagram
- Reinventing You by Dorie Clark
- Stand Out by Dorie Clark
- Entrepreneurial You by Dorie Clark
- Free Entrepreneurial You Assessment
- Machine, Platform, Crowd by Eric Brynjolfsson, Andrew McAfee and Jeff Cummings
- Shoe Dog by Phil Knight
- Nimble by Baba Prasad
- The End of Competitive Advantage by Rita McGrath
- Pat Flynn
- Life Hacker
- Business Insider
- Harvard Business Review
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